Steven Gottlieb
SIMPLIFYING COMPLEXITY
ON COMPLEXITY + CREATIVE SOLUTIONS
I have always been a fan of the improvisation of jazz. I believe jazz provides an organizing principle for how to live and work. Its energy resonates through culture, literature and visual arts; in fact the design of this personal narrative is in the spirit of mid-century album art by the legendary Prestige Records, a label that propelled the careers of many of our most iconic jazz musicians.
I almost named my company Giant Steps, when I started the business two decades ago. “Giant Steps” was recorded by John Coltrane in 1959 and is one of the most complex and difficult jazz songs to solo over, but Coltrane makes it sound easy by finding the patterns and connections between chords and structures that remain hidden to most.
Tennis—another of my passions—is the sports version of jazz. Between the lines there is structure and improvisation. And complexity in the play that includes geometry, physics, and psychology.
Every business decision is a story where expectations, data, and personality intersect—creating something complex. In my professional endeavors, synthesizing and clarifying complexity into a cohesive narrative is what I do.
RELATIONSHIP BUILDING
In my work, relationships serve as the foundation for all that I do. Trust is the ingredient where it begins.
Whether it is bringing my global network to bear on an opportunity, cultivating new connections, or match-making to advance a collaboration or pursuit, bringing people together is a core value and action.
I enter into all engagements with the mindset of an Executive Producer.
In the following slides and case studies, you will get a snapshot into the innovative, curiosity driven, and complicated successes I have been a part of.
The thread that ties them all together is the notion of always trying to simplify, synthesize and improvise.
WHAT I HAVE LEARNED
While I am learning everyday (still!), there are three take-aways that have a profound impact in how I approach my work, everyday:
Relationships are the engine to making impact.
Trust is essential to simplifying the complicated.
Thinking across disciplines and boundaries makes a better story
