Steven Gottlieb

SIMPLIFYING COMPLEXITY

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ON COMPLEXITY + CREATIVE SOLUTIONS

I have always been a fan of the improvisation of jazz. I believe jazz provides an organizing principle for how to live and work. Its energy resonates through culture, literature and visual arts; in fact the design of this personal narrative is in the spirit of mid-century album art by the legendary Prestige Records, a label that propelled the careers of many of our most iconic jazz musicians.

I almost named my company Giant Steps, when I started the business two decades ago. “Giant Steps” was recorded by John Coltrane in 1959 and is one of the most complex and difficult jazz songs to solo over, but Coltrane makes it sound easy by finding the patterns and connections between chords and structures that remain hidden to most.

Tennis—another of my passions—is the sports version of jazz. Between the lines there is structure and improvisation. And complexity in the play that includes geometry, physics, and psychology.

Every business decision is a story where expectations, data, and personality intersect—creating something complex. In my professional endeavors, synthesizing and clarifying complexity into a cohesive narrative is what I do.

RELATIONSHIP BUILDING

In my work, relationships serve as the foundation for all that I do. Trust is the ingredient where it begins.

Whether it is bringing my global network to bear on an opportunity, cultivating new connections, or match-making to advance a collaboration or pursuit, bringing people together is a core value and action.

I enter into all engagements with the mindset of an Executive Producer.

In the following slides and case studies, you will get a snapshot into the innovative, curiosity driven, and complicated successes I have been a part of.

The thread that ties them all together is the notion of always trying to simplify, synthesize and improvise.

Data Journalism

In 2005 I worked with new startup in Seattle called PayScale.

They became the largest real time salary comparison dataset in the world.

Our work in many respects created the now common journalistic approach of infographics, data stories and data journalism.

We were the first because, in many respects, we saw the future … when there is immense data, the data itself, in its most simplified form, tells the story that needs to be told.

PayScale was ultimately acquired in a successful transaction for investors and employees.

THE NEW ENERGY ECONOMY

For much of the last two decades, the world has sought transformation into electrification and decarbonization. It is a complicated task of turning materials science into economic opportunity. My work with EnerG2 and Group 14 Technologies played an instrumental part
in developing the energy storage battery market for electric vehicles. As part of this work, the first manufacturing plant in the U.S. (Albany, Oregon) dedicated to energy storage battery development was built.

Now, Group14 is one the largest and most impactful energy storage materials companiesvin the world.

NEW KNOWLEDGE FOR CITIZENS

Open Data first came on the scene in the 2014 time frame.

It was an effort—now well established—to repackage all the data a government jurisdiction possesses into usable information for application developers to turn into citizen-friendly technology apps. The massive amount of government data was simplified into tools to improve quality of life.

I worked with the first and leading enterprise to create this market: Socrata.

Socrata was acquired in a successful exit.

INCLUSIVE INNOVATION

Over the course of five years I spent every Friday morning with Vikram JJandhyala.

He was a successful multiple-time exit entrepreneur, former Dean of the School of Engineering at the University of Washington, and the CEO of the University of Washington’s innovation hub CoMotion.

My role was to take Vikram’s ideas and perspectives about the complicated relationship between society and innovation, and create a weekly opinion piece.

After nearly five years, the work culminated with two book opportunities for Vikram from MIT Press and the University of Cambridge and a completed manuscript for the University of Washington.

The president of the University of Washington asked me to complete Vikram’s book for the University’s archives.

FEARLESS SCIENCE

Morgridge Institute for Research (MIR) is a biomedical research institute in Madison, Wisconsin, affiliated with the University of Wisconsin. The founder and main benefactor is John Morgridge— former CEO of Cisco Systems.

The work here focuses on translating the basic scientific research of leading global scientific investigators into quality of life language.

Our collaboration established the long standing platform of Fearless Science and highlighted the best practices of public-private collaboration in the sciences.

REMAKING SEATTLE CENTER

Following the departure of the Seattle Super Sonics to Oklahoma City in 2008, a nearly decade-long arena war stemmed from an effort to either improve Seattle’s Key Arena to make it NHL/NBA ready or to pursue a new arena in SoDo.

Eventually the City of Seattle issued a Request for Proposal in order to win the bid to renovate or rebuild the existing arena for future professional hockey and basketball.

A complicated and tumultuous eighteen-month public campaign ensued with a competitive bidding process and multiple mayors (due to political scandal).

Ultimately my efforts paved the way for a unanimous city council vote in favor of the bid I represented. This created the opportunity for the NHL’s Seattle Kraken to play in the new Climate Pledge Arena. Most importantly, Seattle Center was reinvigorated with new life and experiences.

FEEL. THINK. DECIDE. ACT.

My company, Impact Engine Group, engineers impact across teams, companies, communities, and people to create meaningful, measurable outcomes.

Our signature philosophy and approach lie at the intersection of skill, mindset, and trust—a system designed to move businesses, teams, and individuals forward with clarity, intention, and purpose.

We help create a culture of performance by establishing core values that create a sharpened approach, deepen preparation, and ultimately, elevate execution on all levels, both on the field and in the board room.

We bring the best of mental athletic performance training to meetings rooms across industries.

MUSIC, MEMORY, AND IDENTITY

I am Co-creator and Executive Producer of the documentary series Soundtrack, a travel docuseries that explores the rich tapestry of global music and its profound impact on societies and individuals throughout time. This is a project of Impact Engine Group.

In Soundtrack, we explore the dynamic interplay between music, movement, and revolution, uncovering the profound ways in which sound has shaped the course of history and the fabric of society. It is a cinematic travel docuseries that traces the heartbeat of humanity through music. Each episode is a passage through a place, a people, and a sound that defined their spirit. As within all forms of human identity, there is the story—one that embraces memories of history. And then there are the visceral moments that continue to shape and identify us to ourselves. The cultural soundtrack we recall from the past must evolve into the soundtrack that defines us now.

GIANT STEPS

I grew up in and around Los Angeles.
The game was always serious.
I saw the world and met fascinating people.
I won an NCAA championship too.

Tennis is complicated. The lines on the court, though, provide boundaries and the rules of the game. Within those lines is creativity, improvisation, communications, acceptance and humility. And interacting with people under difficult circumstances.

The more successful you are, the more complexity you face, the more you need to simplify the dynamics.

Tennis is the sports version of Jazz.

CURRENT AFFAIRS

My career began at the Anti Defamation League in Denver, Colorado and San Diego, California. I served in the role of liaison between the Jewish community and the Black, Asian, Mexican, and Catholic communities.

I also spoke and wrote about issues of the First Amendment.

This work was all about direct and transparently simple communications about complicated and divisive issues.

Simply, it was about communications, connection and community.

My undergraduate book about the media and The Holocaust sits in the U.S. Holocaust Museum Library and Archives.

WHAT I HAVE LEARNED

While I am learning everyday (still!), there are three take-aways that have a profound impact in how I approach my work, everyday:

  Relationships are the engine to making impact.

    Trust is essential to simplifying the complicated.

      Thinking across disciplines and boundaries makes a better story

Contact

206.427.9591